Jobbeschreibung
WHU – Otto Beisheim School of Management is the leading private business school in Germany and is continuously ranked among the top business schools in Europe. On WHU's two campuses in Vallendar (near Koblenz) and Düsseldorf, faculty, students, and staff enjoy working in a stimulating international environment. The organizational culture combines an entrepreneurial attitude and international orientation with a strong sense of community and diversity and a high commitment to excellence.
The Customer Relationship Management (CRM) unit is a team of dedicated specialists committed to enhancing the candidate experience, and engagement, and optimizing internal processes. Equipped with state-of-the-art technologies, including Salesforce, the team develops innovative solutions to strengthen recruiting and admissions strategies, resulting in a more efficient sales strategy.
Your mission
- Developing a clear CRM vision and roadmap that addresses the needs of the university.
- Enhancing the customer journey and relevant touchpoints through digital products and continuous process optimization.
- Capturing and consolidating requirements from various departments, such as our study programs, marketing, and sales, to continuously improve CRM functionalities.
- Prioritizing features, initiating, and coordinating projects based on the needs and strategic direction of the university.
- Translating requirements into technical requirements for the team, monitoring implementation, and potentially taking on implementation roles.
- Analyzing existing marketing and sales business processes to optimize daily business efficiency.
- Working closely with internal stakeholders (e.g. IT, Marketing, Sales) and external service providers to coordinate the implementation of CRM initiatives and ensure their success.
- Providing user support as needed and ensuring that all relevant stakeholders can effectively utilize the CRM platform.
- Suitable academic background in computer science, business informatics, business administration, marketing, sales, economics, or related fields, or equivalent qualifications.
- Several years of professional experience, preferably experience in leading CRM projects or a similar role.
- Preferably experience in the university environment or human resources management.
- Solid knowledge of CRM systems and processes, preferably with experience using Salesforce.
- Excellent communication skills and the ability to interact with various stakeholders and understand their requirements.
- Analytical mindset and the ability to solve complex problems, develop innovative solutions, and quickly identify more efficient processes.
- Diligent, structured work with the necessary flexibility.
- Team orientation and high self-motivation.
- Fluent English skills are required, knowledge of German is advantageous.
- A diverse and international working environment
- An open-minded, supportive, and motivated team
- Opportunities to actively contribute to the school's development
- Flat hierarchies and fast decision-making processes
- Attractive skill development and training offerings
- Flexible working time models, including home office option
- Exclusive company-sponsored social benefits
- Ecofriendly mobility offers (e.g., JobTicket, JobRad, e-mobility)
- Various fitness and health activities