Working Student (m/w/d) Google Analytics & Digital Insights

Hapag-Lloyd AG

  • Hamburg
  • Veröffentlicht am: 8. Dezember 2025
Jobbeschreibung
With a fleet of 313 modern container ships and a total transport capacity of 2.5 million TEU, Hapag-Lloyd is one of the world's leading liner shipping companies. In the Liner Shipping segment, the Company has around 14,000 employees and 400 offices in 140 countries. Hapag-Lloyd has a container capacity of 3.7 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 133 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. In the Terminal & Infrastructure segment, Hapag-Lloyd has equity stakes in 21 terminals in Europe, Latin America, the United States, India and North Africa. Around 3,000 employees are assigned to the Terminal & Infrastructure segment and provide complementary logistics services at selected locations in addition to the terminal activities.

  • Assist in maintaining, and monitoring Google Analytics 4 (GA4) accounts and properties
  • Track, analyse, and visualise website performance, user behaviour, and campaign results
  • Create dashboards and recurring reports for internal stakeholders
    Support tracking and tagging implementations (Google Tag Manager, event tracking)
  • Collaborate with digital marketing and product teams to translate insights into actionable recommendations
  • Assist in testing, validating, and documenting new analytics features, tracking setups, and measurement frameworks
  • Help maintain a clean analytics environment (events, parameters, UTM conventions, accounts, permissions)

  • Currently enrolled in a degree program in Marketing, Business, Data Analytics, Information Systems, or a related field
  • Basic understanding of Google Analytics (ideally GA4) and digital marketing KPIs (traffic, engagement, conversion, attribution)
  • Familiarity with Google Tag Manager, Excel/Google Sheets, and data visualization tools (e.g. Looker Studio) is a plus
  • Strong analytical mindset with attention to detail and willingness to validate assumptions
  • Good communication skills in English; additional languages are a plus
  • Proactive, curious, and motivated to learn in a dynamic, fast-paced environment

  • Be a part of our Student community: meet other students and exchange ideas during our Student Lunch & Coffee Breaks
  • If flexibility is important to you: choose the working hours that best fit your college schedule
  • Work with us directly in the heart of Hamburg at the Binnenalster or mobile at home
  • Of course, we also take care of your physical well-being: in our company restaurant we offer yummy dishes for small and large appetites
  • Take part in our company sports activities such as table tennis, dragon boat racing and yoga. And if you're in the mood for music, why not join our band?
  • Attractive training programs and excellent career opportunities complete your experience
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