Jobbeschreibung
Hinter der Marke Carhartt WIP steht die WIP Trading AG. Unsere Schweizer Unternehmensgruppe hat in den frühen neunziger Jahren als Lizenznehmer und europäischer Vertriebspartner des US-amerikanischen Arbeitsbekleidungsherstellers Carhartt ihren Anfang genommen. Seit dem entwickelt WIP basierend auf amerikanischen Originalen eigene Carhartt WIP Kollektionen.Carhartt Work In Progress steht für den Anspruch, sich stets weiterzuentwickeln ohne die eigenen Wurzeln aus dem Blick zu verlieren. Im Lauf der vergangenen zwei Jahrzehnte ist unser Unternehmen organisch gewachsen. – Mit seiner Zeit. Mit seinen Kunden. Mit seinem kulturellen Umfeld. Und nicht zuletzt mit seinen Mitarbeitern, die Carhartt WIP maßgeblich prägen und durch neue Perspektiven bereichern.
- You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
- You stay ahead of digital trends, bringing fresh tools and approaches into paid media
- You report results, clearly identify growth opportunities, and drive continuous improvement
- You leverage data insights and automation to sharpen campaign strategy and execution
- You work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences
- You plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM) while leading a small in-house team and guiding agency partners, building expertise and collaboration
- You have several years of hands-on performance marketing experience with a strong track record in paid social and paid search
- You have a genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English is required (German a plus)
- You have a proven ability to manage large budgets across media platforms
- You are skilled in product feeds, automation, and MMM tools alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics
- You have a deep understanding of performance marketing metrics and optimization techniques paired with a data-driven mindset
- You possess strong analytical and problem-solving skills, thrive in fast-moving agile environments, and are a confident communicator with experience mentoring team members and leading cross-functional projects to completion
- Be part of the progress - find your place in our unique internal culture
- As part of the team you have the opportunity to connect at our events or just have fun
- Your closet benefits from our staff discounts
- Your future our upgrade - we subsidise your company pension scheme by 100%
- Your well-being is important to us - we contribute to this with free beverages