Jobbeschreibung
At Temedica, we break new ground in the digital health sector and challenge the traditional healthcare model. We structure previously inaccessible data and combine it with real-world evidence to get the best individualised patient care.As a Growth & Performance Marketing Manager (f/m/x), you will drive scalable customer acquisition across B2B and B2C markets, with a strong focus on digital channels. You'll develop and execute performance campaigns, growth hacks, and marketing flywheels that accelerate adoption of our health products. Leveraging Al and automation tools, you will streamline workflows, testing, and reporting. Working closely with product, analytics, and commercial teams, you will play a key role in shaping our go-to-market strategy and ensuring sustainable growth.
Your Role with us
Growth & Acquisition Marketing
- Lead app marketing initiatives, including ASO and lifecycle campaigns.
- Drive B2B SaaS marketing campaigns and automated lead gen and nurturing workflows.
- Own and optimize acquisition channels for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations).
- Build and test innovative (Al-powered) growth strategies (incl. growth hacks, referral loops, viral mechanics, and marketing flywheels).
- Partner with product marketing to align acquisition messaging with product positioning.
- Translate user and market insights into effective campaigns that resonate with both individual users and business decision-makers.
Performance, Analytics & Automation
- Continuously test creatives, targeting, and bidding strategies to maximize ROI. Run structured A/B and multivariate tests across channels, messaging, and landing pages.
- Develop reporting dashboards and provide actionable insights on CPL/CPS, CAC, ROAS and funnel performance.
- Apply hands-on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation.
- Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently.
- 3–5 years of hands-on experience in growth and performance marketing, ideally in digital health, lifestyle, or SaaS.
- Proven track record managing budgets and scaling acquisition campaigns in both B2B and B2C contexts.
- Working knowledge of SaaS & app marketing, including ASO and mobile attribution tools.
- Familiarity with growth marketing frameworks (e.g., growth loops, funnels, flywheels).
- Working knowledge of web/app analytics, testing methodologies, and marketing automation tools.
- Hands-on experience with AI tools to support creative production, testing, reporting, and workflow automation.
- Fluency in German and English (written and spoken).
- Data-driven mindset, structured way of working, and high sense of ownership.
Nice-to-Have
- Familiarity with healthtech, pharma, or lifestyle industries.
- Technical fluency in APIs, data flows, and webhook logic.
- Familiarity with sales enablement and SDR tooling.
We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient - so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application's data with data sources from research, social listening and key market providers. Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!You want more? There are a bunch of things that Temedica offers its employees - and we're talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there's much more that we do to support our Temedicans, for example:
- 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, Kindergarden subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance!
- Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We're talking 4 days per month here - cool?
- Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!