Jobbeschreibung
The Outlet team consists of three core functions: 1) Tech & Product, 2) Marketing & CRM, and 3) Business Development & Supply Side. We are a young and international team who work together in a modern office in the heart of Hamburg's city center.
As a CRM Manager (m/f/d) , you will be part of the Marketing team working closely with our CRM software Braze to create value for our users and the OUTLET business through data-driven and automated campaigns. You'll have access to various channels such as email, push notifications, content cards, and WhatsApp.The work you do will have an immediate impact on the success of the ABOUT YOU Outlet. This role offers you the opportunity to experience first-hand the fast-paced environment of fashion, e-commerce and tech in an international team.
- Develop CRM strategies for different countries and channels to sustainably increase Customer Lifetime Value
- Implement automated and scalable multi-channel campaigns
- Define requirements for our developers when integrating new data sources and use cases
- Measure and optimize the success of your CRM activities, e.g., through A/B testing and structured reporting
- Leading your own CRM projects independently
- Analytical mindset, high degree of independence, and enthusiasm for automation & technical solutions
- A structured and detailed oriented approach to work
- At least one to two years of professional experience in CRM, product management, or e-commerce. Braze specific experience is a very strong plus
- Experience in a global high volume environment, handling multi-channel communication for multiple countries and languages.
- Knowledge of HTML or CSS is a plus but not a must
- Fluency in German and English, both spoken and written
- Hybrid working model & flexible working hours
- Modern & dog-friendly office in the city centre with a variety of food options for lunch breaks
- Fresh fruit, vegetables & drinks in the office
- Exclusive employee discounts for our online shop
- Subsidised EGYM Wellpass membership & discounted gym memberships
- Growth and development opportunities through our AY Academy (including language courses, health & wellbeing, Meet the Teams)
- Mobility allowance and monthly allowance for Swapfiets