Jobbeschreibung
In 1952, George Stephen Sr. changed the world of grilling forever when he cut a metal buoy in half, added a cooking grate and three legs - and the legendary Weber kettle was born. Since then, we've been inspiring grill enthusiasts around the world. But we don't rest on our history - we keep moving forward, constantly innovating and tirelessly shaping the grilling experience of tomorrow. We're looking for a Brand Activation Manager (m/f/d) to help lead our marketing execution in Germany.
- Translate national priorities into actionable brand activation plans
- Localize and implement brand campaigns across retail, digital, and media
- Lead go-to-market toolkits, including local promotions and activations
- Ensure alignment between campaigns, sales goals, and brand strategy
- Support retail media plans and ensure strong in-store and online execution
- Guide agency partners and manage influencer and PR activities
- Oversee local budget and track campaign performance against key KPIs
- 4+ years in marketing, ideally in a premium or lifestyle brand
- Proven experience in brand activation and local campaign execution
- Strategic mindset with hands-on implementation skills
- Strong stakeholder and agency management experience
- Solid understanding of omnichannel marketing and consumer behavior
- Fluency in German and English
- Proficiency in marketing tools, analytics, and CRM systems
- An exciting position in our field sales team
- An attractive salary and competitive benefits (company pension scheme)
- 30 vacation days
- Employee purchasing program
- Job bike program
- Gym membership discount
- Annual vouchers for the Weber Grill Academy to enhance your grilling skills
- Grill sessions and company events
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