Jobbeschreibung
Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you've become part of the Group, we'll help you find your path, unleash your potential, effect change, and advance the world.
#jointhegroup
Attention, please! The members of our Marketing & Communications Team have something to say— every day. No wonder, considering they're in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG's image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group's global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.
Your work as a highly motivated Marketing & Communications (M&C) Junior Specialist Central Europe (CE) will focus on global and local flagship campaigns and practice area topics. As a member of our CE M&C Strategy & Campaigns team, you'll support the development of campaign strategies for all topic areas and ensure effective activation and orchestration of global marketing content in the Central European region – working from either our Munich or Düsseldorf office. You'll lay the foundation for our 360° campaigns in close consultation with local campaign owners, the CE M&C Leadership Team, and global M&C teams. Finally, in addition to supporting our campaign activities, you will use the experience you gain to contribute to the continuous development of our campaigning capabilities, actively supporting the expansion of our data-driven marketing approaches and advancing the cross-functional way we address topics.
Your main responsibilities will include the following:- Supporting the conceptualization and implementation of content and planning activation for our annually adjusted strategic positioning priorities, including topic and messaging development, activation planning, implementation responsibility, and performance measurement
- Communicating and building awareness across our CE markets, with a focus on Germany, using a 360° approach across all internal and external channels and detailing the guidelines, communication framework, and timelines for suitable channels
- Laying the foundation for creating and interpreting thought leadership content and editorials in collaboration with subject matter experts and practice group teams while leveraging existing BCG knowledge
- Conducting analyses and various benchmarkings in close collaboration with our Marketing Intelligence team to determine the effectiveness of campaigns
- Providing holistic support to our campaign owners for the systematic and ongoing development of cross-functional marketing and communication activities and strategic activation
YOU'LL WORK WITH
As part of the Strategy & Campaigns team, you'll report directly to the Strategy & Campaigns Co-Lead. Your team is part of the broader CE Marketing & Communications team and works closely with the CE Leadership Team and our global Marketing & Communications teams. You and your team will collaborate with teams from various departments throughout the company, as well as with function leaders such as Managing Directors and Partners, Marketing Directors, and other colleagues in BCG's Marketing function.
YOU'RE GOOD AT
- You have initial experience in developing and designing attractive content and media assets for specific channels and target groups.
- You impress with your initiative, high quality standards, motivation, and flexibility.
- Your competent and professional demeanor wins over internal and external stakeholders.
- You are flexible, work well under pressure, and are extremely reliable.
- You're a great team player.
YOU BRING (EXPERIENCE AND QUALIFICATIONS)
- You have completed an academic degree with a major in marketing or communications.
- You have gathered initial relevant professional experience in the course of your studies.
- You are familiar with all common business and MS Office tools and have experience using them for professional communications work.
- Your written and spoken English and German language skills are excellent.
- You work in a structured and organized way and always have an eye on timelines and deliverables.
GROUP SPIRIT
- In the spirit of the Group, we're so much more than our daily business. You can look forward to frequent team-building and office activities, from summer and sports to Christmas and social events.
WORKING LIFE
- In the Group, you can be assured of receiving an attractive, competitive, and performance-based compensation package with fixed and variable components.
- We support families with benefits such as tax-free subsidies for childcare expenses through bonus conversions.
- Every now and then you just need a break. That's why the Group offers 30 days of vacation yearly, in addition to an attractive flexibility program.
- This one's on us: We'll cover your commuting expenses up to a maximum amount.
- New ways of working? They're nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.
- We have your future in mind—covered by our comprehensive insurance and retirement programs.
LEARNING CURVE
- The sky's the limit? Our broad selection of training and development offers will help you grow day after day.
LIFESTYLE
- Well-being is more than a buzzword for us. That's why we provide individual support through our Employee Assistance Program and mindfulness offers.
- Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking.
- Need a pick-me-up? You'll be happy to hear that free beverages and snacks are provided at all of the Group's offices, in addition to food vouchers for use with participating partners.
* Benefits may vary by location.
Mehr