Jobbeschreibung
Yamaha is the world's biggest manufacturer of musical instruments and one of the leading producers of audio equipment for home entertainment and professional use. Our European headquarters are located at Rellingen (northwest of Hamburg). We have approximately 800 dedicated employees (m/f/d) working in our offices across Europe including Germany, France, Italy, Spain, Scandinavia and the UK, who operate local and international sales and marketing activities.
Yamaha Music Europe is looking for a skilled Product & Marketing Specialist (m/f/d) to join our Pro Audio team, focusing on consumer-oriented products such as studio monitors, USB interfaces, streaming gear, headphones, microphones, and supporting software. This is your chance to shape the future of music creation, streaming, and content production across Europe by working at the intersection of innovation, technology, and creative expression.
Product Marketing Manager (m/f/d) Pro Audio B2C Products
- Focus: Music Production & Streaming -
Product Management
- Act as the European Product Specialist for Yamaha's Pro Audio B2C (CS&C) hardware and software portfolio
- Support product launches across Europe, coordinating with our headquarters in Japan (YCJ) and regional marketing teams
- Provide technical sales support and consultancy to partners, colleagues, and institutions
- Participate in setting product pricing for the European market
- Deliver training sessions (on-site and virtual), webinars, and demo sessions to internal and external audiences
- Collect and report market feedback, competitor analysis, and user requirements to drive future product development
- Create product training materials, support LMS content development (Audioversity), and review prototypes
- Collaborate with strategic partners on product testing, co-marketing, and event planning
Marketing
- Support planning and execution of the annual Pan-European marketing plan for Pro Audio B2C
- Drive and implement marketing campaigns (digital & physical) in close collaboration with the Digital Marketing team and DMI Business Unit
- Plan and support promotional events, workshops, and seminars
- Manage and grow Yamaha Pro Audio's B2C social media presence, ensuring regular, engaging, and strategic content
- Oversee the creation and distribution of email/newsletter marketing campaigns
- Develop and maintain marketing content: videos, visuals, sales and training materials in coordination with internal and external teams
- Monitor campaign performance, track KPIs, and identify opportunities for optimization and innovation
- Liaise with agencies and freelancers as needed for execution of campaigns and creative production
- Degree or equivalent experience in Marketing, Business, Audio Engineering, or related field
- Deep understanding of consumer audio products, content creation, and home studio setups
- Experience in product marketing and digital campaigns is a strong plus
- Good communication and presentation skills
- Hands-on experience with tools like CRM systems, social media platforms, email marketing tools, and video creation software
- Willingness to collaborate cross-functionally across international teams
- Fluent in English (written and spoken); other European languages are a plus
- An internationally active company that is characterized by sustainable action for the environment, customers and employees
- A competitive, attractive product range
- An international, committed team with a strong team spirit
- Work-life balance through a 38.5-hour week, our flextime model and the option of mobile working
- 30 days of paid leave per year
- Fair remuneration based on collective agreements including Christmas and holiday bonuses plus performance-related bonuses
- Possibility of a company pension scheme
- Subsidy for public transport
- Individual training opportunities