Jobbeschreibung
Welcome to Rhenus!
The Rhenus Group is one of the leading global logistics service providers. We offer customized solutions for companies in a wide range of industries along the entire supply chain. From multimodal transportation to perfect warehousing, from smooth customs clearance to innovative value-added services: we are always at the cutting edge and at our customers' side.
Digital Strategy & Innovation
- Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)
- Drive digital growth, lead generation and customer experience with a forward-looking roadmap
- Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge
- Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.
Digital Execution & Performance
- Oversee performance marketing (PPC, retargeting, programmatic) to drive demand
- Lead website and SEO optimization to boost traffic, UX, and lead generation
- Enable data-driven decisions focused on conversion, ROI, and attribution
- Guide regional teams in localizing campaigns and ensuring brand consistency
Digital Infrastructure & Martech
- Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation
- Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance
- Monitor GDPR and data privacy compliance across all digital activities
Content & Engagement
- Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.
Team Leadership & Collaboration
- Lead and develop a high-performing team of digital marketing professionals at group level.
- Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.
- Manage external vendors, agencies, and consultants effectively.
Education & Experience
- Degree in Marketing, Digital Media, Business, or related field (Master's preferred)
- 4+ years in digital marketing leadership, ideally in global B2B or industrial sectors; B2C experience with B2B adaptability also welcome
- Proven success in leading teams and digital campaigns with strong, measurable impact
Skills & Competencies
- Deep expertise in digital channels, SEO/SEM, analytics, MAP, and web tech
- Collaborative, people-oriented leader with cross-functional team experience
- Strategic thinker with strong analytical and problem-solving skills
- Excellent communicator with executive-level stakeholder management
- Strong understanding of the B2B buyer journey and scalable lead generation
- Excellent command of English is essential, as the role involves close collaboration with international stakeholders. Proficiency in German and/or Spanish is a valuable asset.
Why Join Us?
- Play a key role in shaping the digital future of a global industry leader.
- Lead transformation in an ambitious, forward-thinking marketing organization.
- Work with international teams in a dynamic, fast-paced B2B environment.
- Access to growth opportunities and exposure to senior leadership.
Flexible Working Hours: We offer flexible schedules to suit your lifestyle and personal commitments.
Personalized Growth: Accelerate your career with development opportunities, tailored to your talents and interests.
Continuous Training: Sharpen your skills and advance your expertise with our professional development programs.
Great Team: It's truly the people that make the difference - and with us you'll join the best team around.
Modern Equipment: Work with cutting-edge tools and technology designed for peak performance.
Agile Environment: Embrace a dynamic work culture, where you and your team adapt quickly to meet evolving needs.
Flat Hierarchies: Get straight through to the decision-makers with our streamlined organizational structure.
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