Jobbeschreibung
We're making a bold shift, because staying the same isn't an option. Consumer Intelligence is Arla's reimagined Insights & Analytics function built to shape the future of dairy by putting real consumer understanding at the heart of everything we do. As the world around us changes fast, we're stepping up with new capabilities, deeper expertise, and a sharper focus on impact. We're not just here to answer questions, we're here to challenge, to inspire, and to make sure the voice of the consumer drives the decisions that matter most in our business.
“You will influence how our brand comes to life across the world, ensuring it remains future-ready, differentiated, and deeply connected to real consumer needs. You'll gain access to a global platform while helping Arla stay grounded in the diverse realities of the people we serve” , says Michael Swaisland, Vice President Insights & Analytics.
You are the key connector between our brands' ambitions and the realities of the German market. Your influence stretches from early-stage strategic thinking to in-market activation, ensuring that the voice of the consumer travels through every layer of decision-making. You will:
- Champion and incorporate the consumer voice in brand narratives.
- Work on brand architecture, positioning, and equity building for our brands.
- Bridge global ambition and local insights, aligning strategy with cultural and consumer nuances.
- Ensure global strategies are adapted and evaluated effectively.
- Identify emerging trends and consumer tensions in the market to inform brand evolution.
As a Consumer Impact Partner, you will be at the heart of a dynamic transformation in how we build brands locally and globally. We hope you bring:
- Experience with local or global brand teams and brand activations.
- Expertise in brand equity building, including architecture, positioning, and communication.
- Skill in navigating global-local tensions and the ability to balance consistency with cultural nuance.
- The ability to influence without authority and drive alignment across teams.
- Passion for consumer closeness and the curiosity to challenge norms.
- Work-life balance: Time recording with flexible working hours
- Culture: Our unique, Scandinavian corporate culture with flat hierarchies and short decision-making paths within our cooperative structure, as well as a high level of appreciation, particularly through our feedback culture and regular 1:1 meetings
- Further development: Access to our learning library for online training and participation in targeted training and further education programmes.
- Employee benefits: Discounts on our entire product portfolio and access to the Corporate Benefits Programme with attractive discounts for your well-being and budget. We also offer a company pension scheme.
- Sustainability: With our sustainability strategy ‘Stronger Planet Stronger People', we aim to be the most sustainable dairy company in Germany.
- Location: Culinary catering in our company restaurant with daily fresh meals – refined with our Arla products and a Starbucks corner. In addition, our office is easily accessible thanks to good transport links with a train station and motorway access, and we offer a job ticket and free employee parking.