Jobbeschreibung
Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
Join us today. Inspire people tomorrow.
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
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ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of optical and photonic technologies in highly specialized markets around the world: mobile imaging, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solutions.
The Strategy Manager for Brand Partnerships in the Business Unit Mobile Imaging is co-responsible for developing and executing strategic brand partnership initiatives to enhance ZEISS brand visibility within the consumer products sector, specifically focusing on photography and imaging related fields. This role involves identifying market opportunities, fostering relationships with existing Brand Partnerships (e.g. vivo / Sony), and driving collaborative projects that align with the Business Unit's goals.
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Acquire a comprehensive understanding of the mobile imaging market segment, focusing on key markets and their products, customers and competition, in order to analyze market developments, business potential and to identify trends and opportunities for ZEISS
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Fostering collaboration with international colleagues to capitalize on global brand collaboration opportunities, with a focus on key growth markets such as China
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Successfully partner with existing Brand Partners (esp. vivo) and support exploring potential new product categories
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Support providing leadership direction on negotiation options to manage partnership agreements, assist with creation and management of license/collaboration agreements while ensuring mutual benefits and long-term collaboration
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Lead and manage collaborative projects with Brand Partnerships (mainly vivo) and involved ZEISS Business Units ensuring timely and successful execution
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Presenting ZEISS on business trips worldwide as brand spokesperson including partnership meetings and launch events within of co-branded products
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Coordinate interdisciplinary teams without professional/direct leadership role and manage internal and external agencies
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Master in international business/ economics, ideally with focus on branding, marketing or communication
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Several years of relevant professional experience in strategic planning, strategic communication and marketing with high impact on mass market communication, ideally in the field of branding and brand management for a premium brand; Consultant experience of advantage
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Excellent analytical and problem-solving abilities and excellent project management skills
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Entrepreneurial thinking, open mindset and goal-oriented with a “get-things-done” mentality
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Business fluent in written and spoken English, (Chinese would be a benefit)
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Willingness to travel internationally up to 10-15%