Jobbeschreibung
HORL – from Germany to the kitchens of the world
We at HORL® are driven by our pioneering spirit to create products for all eternity. Our roots are in the Black Forest of Germany, the source of our endless inspiration. It is here where our ideas for industry-leading products are born, with unrivaled innovative strength and quality. Every one of our products is perfectly conceived and precisely manufactured, made to be forever at your side. We are passionate about enriching people's lives, creating incredible moments, and becoming an integral part of kitchens around the world.
Our story began in 2016, when father and son Otmar and Timo Horl first developed their revolutionary rolling knife sharpener. This entirely innovative system makes it possible for anyone to sharpen their knives, and with it, cutting becomes a true pleasure. We're thrilled that our invention is now inspiring people across the globe! As our team grows, we're continuing to write the HORL story together, and we're excited to inspire more and more people in Germany and internationally.
As a Coordinator (f/m/d) Social Media & Influencer Marketing, you will support our marketing team with the implementation and adaptation of our social media and influencer marketing activities focused on USA. The position is located in our office in Freiburg.
Your responsibilities
Create and drive social content that stands out: You'll be responsible for developing and implementing engaging content across our international social media channels.
Plan, post, analyze, repeat: Manage cross-platform editorial calendars (Meta, TikTok, LinkedIn, Pinterest & YouTube), evaluate performance using key metrics, and optimize content to grow reach, engagement, and community.
Own influencer collaborations: Identify, connect with, and manage relationships with relevant creators and influencers – from outreach to execution – always aligned with our brand values and tone.
Make campaigns happen: Lead and coordinate influencer campaigns from concept to completion – including negotiation, storytelling, activation, and performance tracking.
Spot what's next: Stay ahead of social media and influencer trends, particularly in the U.S., and bring fresh, platform-specific ideas to the table.
- Keep our voice consistent: Make sure our content and collaborations reflect our brand personality and tone across all platforms.
- 2–3 years of hands-on experience in social media and influencer marketing, with deep understanding of the U.S. social media landscape, trends, platforms, and creator economy.
- A sharp eye for great content and a strong instinct for what engages communities and drives results.
- Excellent communication and relationship-building skills – with creators, teams, and everyone in between.
- Self-starter mindset: You're proactive, solutions-oriented, and eager to shape and grow something meaningful.
- Experience with social media tools (planning, analytics, influencer outreach platforms) is a big plus.
- Native-level English required; German is a nice-to-have.
As a family business, our team has always been close to our hearts. That's why we cover 100% of childcare costs for children who are not of school age, pay pension subsidies and have a Hansefit partnership. Thanks to flexible working hours and mobile working, you can organize your life as you wish.
Make it yours!
Want to be part of a dynamic and growing company where your skills and commitment are valued? At HORL, you can expect exciting challenges that will enable you to accomplish great things and surpass yourself. Apply now – we can't wait to hear from you!
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