Jobbeschreibung
Mast-Jägermeister SE is a premium spirit producers producing in Germany. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots. We pride ourselves on successfully combining the great traditions of a family-owned company with innovative and exciting marketing strategies around the globe. Around 1000 dedicated employees worldwide contribute to the success of the unique herbal liqueur. Become part of our team.
If you are looking for a challenging Global role, with the potential to shape the future of our brand portfolio, we would like to invite you to join Global Consumer Strategy & Insights (GCSI), within the Jägermeister Global Brand Marketing team, limited for 18 months, as
Senior Global Research Planning Manager (f/m/d)
Your role will be to support the Innovation & Portfolio team with planning (i.e. research, insight, analysis, etc.) to develop new & relevant innovation products, packaging solutions & platforms, to recruit the next generation of consumers in key markets.
The following main tasks are waiting for you:
- Lead Product / Concept Development testing & research, e.g. New Product, i.e. Orange or new Packaging solutions
- Support Creative development of Brand Portfolio products like Jägermeister Manifest or Jägermeister Orange (incl. brief development, creative testing, recommendations for optimization)
- Establish clear Innovation research guidelines, incl. Action Standards / KPIs, process & vendors for new product development
- Develop, together with Brand & Analytics Manager, pre / post launch tracking learnings and standardized KPIs at a global level
- Leverage Consumer & Category trends (e.g. BlackSwan, IWSR, Social Listening, etc) to support GID team to develop long term pipeline opportunities for Key Market hubs
- As Innovation & concept development testing expert, continually provide best practice guidance re Qual / Quant methodologies within time and budget needs
- Completed relevant Studies in Marketing, Brand Management, Analytics and/or related disciplines.
- Plenty years of experience in Marketing Research in client-side team, preferably in Food & Beverages, Lifestyle, and/or similar FMCG categories
- Proficient at interpreting and integrating Research learnings and results from diverse inputs, into story-driven analyses that clearly guides Brand / Project implications
- Track record of driving clear actions from insight and learning
- Demonstrate an active curiosity about consumers, brands and business in general
- Comfortable presenting in small and large groups, and confidence to share experience / opinion to influence stakeholders at all levels
- Openness to continually learn and advance capability of self and others (teachable & teacher)
- Strong written & verbal communication skills in English, with german a plus
Nicht nur bei unserem Jägermeister zählt jede einzelne der 56 Zutaten – jede/r Mitarbeiter/in ist wichtig für unseren Erfolg.
-
Flexibler Home Office Mix (50% Home Office und 50% Anwesenheit im Büro)
-
Bei einer 38-Stunden- Woche bieten wir 30 Tage Urlaub, Weihnachts- und Urlaubsgeld (13,35 Monatsgehälter) sowie attraktive Zusatzleistungen wie z.B. Deputate in Form einer Jägermeister Flasche, bAV, Incentives & Teambuilding, Rabatte im Jägermeister Online-Shop
-
Wir reden nicht nur von Nachhaltigkeit, sondern leben sie: Auf unserem Hof hast du jederzeit die Möglichkeit, dein E-Auto zu laden.
-
Du fährst nicht gerne Auto? Kein Problem: Mit unseren Job-Rädern bist du jederzeit mobil.
-
Du hast Lust, mal sportlich etwas Neues auszuprobieren? In unserer Betriebssportgruppe ist das unverbindlich möglich.
-
Jägermeister steht für Gemeinschaft und das nicht nur nachts: In unseren MeisterWeeks und bei Afterworks erleben wir unsere Marke hautnah
Haben wir Dein Interesse geweckt? Dann freuen wir uns auf Deine Bewerbung, auch wenn Du nicht alle Qualifikationen zu 100% erfüllst.
Mehr