Jobbeschreibung
Contract type: Permanent
Working time: Full-time
As Online Performance Marketing Manager for the European D2C business, you will be responsible for developing and implementing effective search engine marketing strategies and measures to increase tesa's web shop visibility, drive traffic, and maximize sales conversion. As part of our online marketing team, you will work cross-functionally and closely together with our Shop Management, IT, Product and Brand Marketing to ensure the successful execution of search campaigns and achieve business objectives.
Responsibilities:
- Define and execute comprehensive SEA and SEO strategies and measures to improve organic visibility and drive qualitative traffic to the web shop
- Set-up, steer, and continuously optimize paid search campaigns, including bid management, ad copy creation, and landing page optimization to improve campaign efficiency and maximize ROI
- Conduct keyword research and analysis to identify relevant search terms and optimize campaigns and content accordingly
- Manage on- and offsite SEO, including the creation and optimization of SEO content, meta tags, headings, URLs etc. for improved search engine rankings
- Work closely with the IT Product Owner to implement technical SEO recommendations and ensure website performance and indexability
- Improve data-driven performance monitoring and utilize appropriate tools for an effective SEO and SEA management
- Stay up-to-date with market trends, search engine algorithm updates, competitor activities, and best practices in search engine marketing
- University degree in Marketing, Business Economics, E-Commerce or a comparable qualification
- First professional experience in search engine advertising and optimization for an online shop and/or FMCG company
- Experience in managing paid search campaigns and optimizing keyword bidding strategies
- Comprehensive understanding of on-page and off-page SEO factors, website architecture, and technical SEO
- In-depth knowledge of search engine marketing and analytics tools (e.g. Google Analytics, Google Ad Manager, Google Tag Manager, Bid Manager, Sistrix, keyword research tools)
- Highly analytical and data-driven working approach
- Detail-oriented, organized, and able to manage multiple projects and priorities simultaneously
- Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams
- Excellent written and spoken English & German
tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.
Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.
You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.
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