Job Description
UTA Edenred was founded in 1963 and is now part of Edenred SE. We are one of Europe's leading mobility service providers, enabling our customers in 40 countries to refuel, charge their electric vehicles, pay tolls, use workshop and vehicle services, and take advantage of other innovative digital solutions for fleet management. In short: we simplify mobility.
UTA Edenred ensures professional mobility throughout Europe. It is important to us that you want to make a difference! We are looking for a full-time position in Kleinostheim near Aschaffenburg as of now:
Marketing Innovation Manager (all genders)
- Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
- Use of generative AI tools for faster campaign creation, personalisation and content optimisation
- Supporting sales and customer service with playbooks, customer reports and AI-assisted lead prioritisation
- Creating impactful content on the topic of electric vehicles (articles, videos, thought leadership)
- Analysing competitors and market trends in the EV sector and deriving actionable recommendations
- Degree in business administration, marketing, economics or similar, as well as at least 3 years of experience in product or digital marketing, ideally in mobility, energy or technology
- Very good knowledge of the EV market and its acceptance barriers, as well as practical experience or interest in AI-supported marketing
- Strong analytical skills and experience with data management and CRM systems (e.g. Salesforce, HubSpot)
- Strong team player, proactive, adaptable and strong communication and project management skills
- Very good knowledge of German and English
- Shopping Card with 50 € per month
- Flexible working hours
- Remote working