Job Description
We are looking for an experienced CRM Manager (m/f/d) to take our customer engagement and loyalty to the next level. In this key role, you will design and manage innovative CRM campaigns for our players, focusing on personalized communication, long-term relationships, and maximizing customer lifetime value.
- Develop and implement targeted CRM campaigns across multiple channels (email, SMS, push notifications, onsite).
- Manage automated customer journeys to ensure timely and relevant communication.
- Analyze data and monitor key KPIs (e.g. retention, churn, conversion) to continuously optimize campaigns.
- Collaborate closely with Data, Marketing, Product, and Support teams to deliver a seamless customer experience.
- Monitor market trends and competitors to drive innovative and competitive CRM strategies.
- Experience in a similar role within the iGaming industry / online sports betting industry
- Strong hands-on knowledge of CRM platforms, segmentation methodologies, and marketing automation
- Solid analytical skills, with experience in A/B testing and campaign performance measurement
- Fluent in German and English; additional languages are a plus
- Ability to multi-task, prioritize and meet deadlines in a fast-paced and dynamic work environment
- Interest in sports and betting and strong understanding of the online sports betting industry
- General conditions: Flexible working time models, hybrid work model, competitive salary
- Advanced training & career: High degree of personal responsibility, diverse development opportunities throughout the entire group of companies
- Team & Community: Open door attitude, friendly corporate culture, staff events, departmental events
- Exclusive offers: Local offers and a great office location