Job Description
Head of Global Marketing (m/w/d)
Shape the future of professional kitchens - with passion, innovation, and global impact.
When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. We are committed to culinary excellence, customer satisfaction and product innovation. Now its 2.700-some employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.
Location: RATIONAL AG, Landsberg am Lech
We are seeking a visionary Head of Global Marketing to lead our global marketing strategy and brand communications for innovative food service technology. In this senior role, you'll drive impactful campaigns, inspire an international team, and position RATIONAL as the leader in culinary excellence and technical innovation. We're looking for an experienced B2B marketing executive with strong leadership, digital expertise, and a genuine passion for the culinary world. Join us to shape the future of food service technology in a dynamic, purpose-driven environment.
- Marketing Leadership: Develop and execute a global marketing strategy aligned with business goals and customer needs. Lead cross-functional teams and collaborate with Sales, Product Management & Development, and local units to ensure consistent messaging. Drive operational excellen through optimized processes and data-driven decisions
- Brand & Product Communication: Champion RATIONAL's culinary identity while highlighting the technical value of our solutions. Lead product positioning and go-to-market strategies, ensuring a consistent brand voice across all markets
- Digital & Content Strategy: Drive digital marketing across channels like web, social, CRM, and automation. Lead content strategies that engage culinary and technical audiences, leveraging AI for personalization and performance optimization
- Market Intelligence & Research: Lead market segmentation, customer insights, and competitive analysis to ensure informed strategic decisions. Translate data into actionable marketing plans and product development feedback
Team Development & Budget Management: Build and mentor a high-performing global marketing team with clear KPIs and development plans. Manage marketing budgets, agency relationships, and vendor contracts together with Strategic Procurement
- Proven international experience of international B2B marketing experience in senior roles, ideally in food service or technical products
- Strong understanding of culinary trends and technical product marketing
- Demonstrated success in leading cross-functional teams and global marketing initiatives
- Expertise in brand strategy, digital marketing, product communications, and market research
- A team player with excellent communication, leadership, and stakeholder management skills
- Flexible working hours and mobile working
- Attractive, performance-related remuneration and other financial benefits
- Excellent company restaurant and meal allowance
- EGYM Wellpass and bicycle leasing
- Work-life balance, for example through RATIONAL childcare during the holidays
- Team events, summer party and Christmas party
- Opportunities for internal and external further training
... and there is so much more
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