Job Description
Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
Join us today. Inspire people tomorrow.
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
Apply now! It takes less than 10 minutes.
Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.
Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand.
Impacting Marketing Cloud System Architecture:
- Design and define technical solutions in alignment with business processes.
- Create a system architecture that enables marketers to set up communication across various channels.
Product Consulting & Success Management:
- Consult on business use case definitions from a Marketing Automation perspective.
- Establish effective success management practices.
Governance:
- Act as the platform owner, ensuring users adhere to governance regulations.
- Ensure consolidated demand and development management.
Global Strategic Initiatives:
- Understand market and technological changes, relating them to ZEISS.
- Align the strategic roadmap with the Marketing Automation product owner and proactively identify future optimization opportunities from a technological standpoint.
Data Management:
- Continuously refine and optimize the underlying data model of the marketing automation toolset.
- Manage the consolidation of data generated across all customer and consumer touchpoints.
- Oversee B2B and B2C data management to enhance customer and consumer experiences throughout their lifecycle.
Platform Ownership:
- Ensure a global template for reporting and business intelligence capabilities.
- Understand business requirements and develop globally scalable solutions to enhance the global template.
- Establish system architecture to facilitate marketing automation.
- Manage documentation related to global templates, solution designs, and processes.
- Coordinate with relevant stakeholders and agencies.
Experience
- Several years of work experience in Salesforce CRM and Marketing Automation.
Specific Knowledge/Skills
- Technical Expertise: Proficient in Salesforce Marketing Cloud.
- Marketing Automation: In-depth theoretical knowledge of marketing automation strategies, methods, concepts, and trends.
- Technology Integration: Ability to apply the latest technologies to current business needs.
- Data and Database Modeling: Comprehensive understanding of data and database modelling.
- Analytical Skills: Extensive analytical skills, conceptual thinking, and organized working habits.
- Business Acumen: Excellent understanding of business needs within the organization.
- Agile Development: Familiarity with agile development procedures.
- Communication: Fluent in English, both spoken and written.
- Work Ethic: Independent, service-oriented, and solution-focused to ensure demand owner/product owner satisfaction.
- Soft Skills: Purposeful communication, flexibility, and a high level of assertiveness.
- Software Proficiency: Very good knowledge of MS Office, MS Teams, JIRA, Copado, and MS Visio.