CRM Marketing Analyst (m/f/d)

Job Description

MB Energy, founded in 1947 and head­quartered in Hamburg, is an inde­pendent and integrated energy company with operations in Europe, the United States, and Singapore. The company is active in the import, storage, distri­bution, and marketing of petroleum products, liquefied petroleum gas (LPG), chemicals, and biofuels. With decades of industry experience and an inno­vative approach, MB Energy plays an active role in the global energy landscape, supporting its customers in the transition to lower-emission energy sources by deve­loping and pro­viding forward-looking alter­natives.

Let's shape the future of the energy industry together!

For our company headquarters in Hamburg's HafenCity, we are looking for you to start as soon as possible as

CRM Marketing Analyst (m/f/d)

Here's what you can look forward to:
As a CRM Marketing Analyst (m/w/d), you play a key role at the interface of marketing, sales, and analytics in an international environment. You design and optimize data-driven campaigns, map customer journeys, and translate insights into actions that strengthen customer engagement and drive business growth. With your expertise in CRM systems and digital marketing tools, you ensure seamless processes, improve lead nurturing and conversion rates, and actively shape the future of our customer-centric marketing.

• Analyze and Report: You analyze customer and marketing data, identify trends, and report on key performance indicators (KPIs) and return on marketing investment (ROMI).
• Connect Marketing and Sales: You link marketing campaigns with sales development by tracking lead progression, sales impact, and conversion rates.
• Map and Optimize Journeys: You create and maintain customer journey maps to improve customer experience and guide marketing strategies.
• Manage CRM and Data: You ensure data quality in the CRM system, oversee integration with marketing and sales tools, and implement best practices for data governance.
• Visualize and Communicate: You develop dashboards and reports using BI tools (e.g., Power BI) and translate insights into actionable recommendations.
• Collaborate and Enable: You work closely with sales and marketing teams, provide training on CRM tools and analytics processes, and promote data-driven practices.´
• Ensure Compliance: You safeguard adherence to data protection regulations in all CRM and analytics activities.

• Professional Background: You hold a bachelor's degree in marketing, business informatics, digital media, or a related field and bring several years of experience in a comparable role.
• CRM Expertise: You have hands-on experience with CRM systems (admin-level knowledge preferred) and are familiar with digital marketing tools, automation, and lead nurturing processes.
• Analytical and Technical Skills: You combine strong analytical abilities with proficiency in creating insightful reports and dashboards, using BI tools to support decision-making.
• Marketing Impact: You possess proven abilities to measure and optimize return on marketing investment (ROMI) and link marketing campaigns to sales development.
• Customer Journey and Compliance: You are versed in customer journey mapping, marketing principles, and compliance with data privacy regulations (e.g., GDPR, CCPA).
• Language Skills: You are fluency in English; German or another European language is a plus.

With these characteristics, you fit perfectly with us:

• Customer-Oriented: You understand the value of data and use it to improve customer experience and business outcomes.
• Digital Mindset: You are tech-savvy, proactive, and eager to optimize digital workflows and systems.
• Collaborative: You enjoy working in cross-functional teams and communicate effectively with different stakeholders.
• Engaging: You feel comfortable presenting in front of larger groups and conducting trainings.

Even if you do not fulfil all of the above require­ments, we encourage you to apply if you believe your experience will add value to our team.

• Work-Life Balance: 38.75 working hours per week with 30 days of annual leave
• Ability to Work Freely: Flexible wor­king hours and indivi­dual remote work arrange­ments
• Remuneration and Additional Benefits: Profit sharing, 13 salaries, holi­day pay, travel allowance, etc.
• Support in Various Life Situations: Through our partner pme Familienservice, offering support in life crises as well as pro­fessional advice on work-related and personal matters, such as child­care, elder care, and more
• Security and Provisions: Accident insurance also covering private accidents; excel­lent employer's contribution to your company pension scheme; lifetime account with opportuni­ties to save for sabbaticals or early retirement
• Health: Subsidised membership in EGYM Well­pass, providing access to a wide range of sports facili­ties across Germany, as well as online courses in fit­ness, nutri­tion and meditation; free access to the Head­space app; bicycle leasing
• Learning and Development: Support on your indivi­dual develop­ment path with internal and external training opportuni­ties
• Networking: Networks within the company to estab­lish cross-team and inter­national connections; company events
• Open Corporate Culture: A family-owned company with drive, a culture of lived tole­rance, speak-up mentality and strong team spirit on the path to a green future
• Modern Collaborative Office: With a subsi­dised employee restaurant, open-plan office concept and views of the Elbe River and the harbour

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