Job Description
The Bundesliga is one of the world's most successful sports leagues being a social institution in Germany since 1963 with brand awareness levels of 99% and millions of enthusiastic fans all around the world.
The main task of DFL Digital Sports GmbH is the production of media content in order to promote the Bundesliga brand internationally. Based in Cologne, the DFL Digital Sports GmbH produces and publishes media content via a variety of digital platforms. This includes production of content for international markets and the implementation of the league's own platforms.
For our Content & Media Production team in Cologne, Germany we are looking for a
(Senior) Manager Local Market Content (m/f/d)
- You oversee the planning for digital Bundesliga channels across diverse regional markets (China, Japan, Thailand, South Korea, Brazil, LATAM, Sub-Saharan Africa, MENA) according to the overarching cooperate strategy while adapting to market-specific nuances.
- You support the Head of Digital Platforms in setting the strategic framework of the involvement to regional, market-specific, digital activations in collaboration with stakeholders like the local broadcasters, clubs and others.
- You are responsible for timely, accurate and quality publishing of social content according to the Bundesliga brand values.
- You manage any digital external agencies & freelancer who will support in finding new opportunities in the market, trial new channel or content formats and generally be innovating on an ongoing basis to grow the Bundesliga in these markets.
- You are responsible for a constant performance analysis of content, benchmarking with competitors, monitoring trends and ensur-
- ing that the take-aways from analyses lead to continuous (strategy) improvement and goal achievement.
- You have a degree in journalism, marketing or communications, advanced degree preferred.
- You have at least 3-5 years of professional experience, preferably in a comparable position.
- You have strong football knowledge and awareness of the Bundesliga.
- You are common with digital platforms used in the listed local markets.
- You are able to positively maintain a network of complex relationships, share planning focuses and report thoroughly.
- You describe yourself as a digital native with the aptitude for working in digital and understanding the user's behavior.
- Fluent English and German is not a problem for you, other languages spoken in the local markets would be advantageous.
Here's what characterizes you as a team player:
- You are a team player having a hands-on mentality and a high level of responsibility.
- You are excellent in managing internal and external stakeholders.
- You can proudly state that respect & appreciation is part of your daily work life.
- Last but not least, you strive to learn and develop yourself.
- A state-of-the-art new work environment with agile methods, OKR framework and a corporate culture with high autonomy.
- Working in the Bundesliga setting, where you can actively take part in shaping the future.
- A modern office space and flexible working environment.
- Responsible tasks that challenge and enhance your creativity as well as expertise.
- Diverse training and eLearning opportunities as well as benefits such as company pension plans from the 1st day.
- Be part of a highly committed and dynamic team that sticks together and supports each other.
The position is initially based on a two-year fixed contract.
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